In the era of high-speed networks, media have shifted from "information
providers" to "integrated service providers." Traditional media
terminals have become difficult to attract attention. With the help of
communication technology, Digital signage with continuous improvement in
performance has the advantages of newer and richer content, easier
access to catch attention, and greater interaction in a
limited space. It is smarter and closer to people, and is quietly
changing the face of inherent business models in all walks of life.
Today, let's talk about how digital signage has changed the relationship
between operators and consumers in the shopping mall that people like
very much, and refreshed business value for mall.
A secret charm shopping guide
Gorgeous decoration and big brands, these are already standard in
Shopping Mall. Whether you can add more fun in shopping and finding
products, and provide a continuous stream of fresh and fun, is the
important factor to attract consumers, especially young group.
The digital signage standing in the mall is like a beautiful and
experienced shopping guide. She knows all the secrets of the mall. This
season's theme event is in the open air atrium, there are mysterious
gifts in one evening; a famous brand will celebrate anniversary at
weekend, playing a small game with the device can receive a
limited coupon; parents and children are painting Easter eggs... With so
many promotions for Christmas, you will have no clue without the guide.
No matter how often you meet her, she won't forget the location of your
favorite perfume store and the floors of the restaurant where you most
often enjoy the food. No matter if you want to change the taste of
catering or fashion, simply just tapping the screen. She can also guide
you to the fastest way to get there, streamline your search and save the
time.
Because of her, these attractive digital signs, you may start to think
that Shopping Mall is not a building only about money and desire. She
can tell you a story and it is worth coming back next time!
Cost-effective Ace Promoters
The soul of mall is in the theme of each season, in each festival and
in these continuous activities. However, behind every interesting
activities is the overwhelming preparations of materials, posters,
banners, stickers etc. Started with the design, printing, production,
transportation and installation, every step requires time, manpower and
expense. If one of these links goes wrong or reworked, the result
affects the entire event experience like dominoes, which is a nightmare.
And after the event, most of these costly prints could not escape the
fate of being discarded, which is wasteful and not environmentally
friendly.
In contrast, digital signage is a fantastic tool. He has the same speed
as light, from design to display in one step, without waiting for
printing and installation, without paying extra shipping and insurance,
he can easily narrow down the budget. At the same time you can respond
quickly to any change. Not only it’s easy to display different
promotional content in different locations, there is no restriction on
modification during the preparation of the event, and even after the
event starts, it becomes easy to re-edit.
Fixed assets that can print money
How many customers can be satisfied by one advertising window? They have
to divide time periods and layout areas. Even if mall can create enough
places to display brands' ads, they will quarrel over prime locations,
prime time, and golden sections.
Digital signage can be displayed in seconds. Dozens of formats such as
pictures, subtitles, video, audio, animation, etc., fully meet the
display needs of different customers. Multiple ways such as split
screen and carousel can accept multiple customers at the same time. The
advertising revenue, which was billed by month or day, has been
calculated in seconds.
Indeed digital signage is just embellishment in all-encompassing
malls, but who doesn't like fresh and funny stuff?
These little devices have created a smart and humane communication link
between the mall and consumers, improving the consumer experience
and increasing the business value of the mall!